AI For Digital Marketing

Learn to use AI tools like ChatGPT, Canva AI, CapCut AI, and Google Analytics for content creation, marketing automation, and campaign management.

2027 Intakes Ongoing

Full Time | Hybrid

Part-Time | Remote

Full Time | Hybrid

Part-Time | Remote

Course Overview

This course teaches you how to use AI to plan, create, and manage effective digital marketing campaigns. You’ll explore industry tools like ChatGPT, Canva AI, CapCut AI, Google Trends, and Meta Advantage+ to create content, optimise campaigns, automate marketing tasks, and measure results.

Through hands-on projects, you’ll learn how to develop marketing strategies, reach the right audiences, and use data-driven insights to improve campaign performance.

What Does an AI-Powered Digital Marketer Do?

An AI-powered digital marketer uses Artificial Intelligence tools to create engaging content, plan and manage campaigns, automate repetitive tasks, and analyse performance to improve customer engagement, boost efficiency, and achieve better marketing results.

Who Is This Program For?

This program is ideal for individuals who:

What You Need to Participate

To participate successfully in the programme, applicants should have:

1. Basic computer skills and an interest in digital marketing and AI tools.
2. Access to AI tools such as ChatGPT, Canva, CapCut, Google Analytics, Google Trends, and Google Keyword Planner (free versions available).
3. A good working laptop (8gb RAM or above, 1TB HDD or 256 SSD) and a stable internet connection.
4. A serene environment for virtual sessions
5. Ability to pursue the program full-time through either a hybrid format (3 days online, 1 day in-person) or a fully remote format (online evening classes).

Skills You'll Learn & Master

Technical Skills

AI-powered content creation and copywriting
Digital marketing strategy and campaign planning
Search Engine Optimization (SEO)
Answer Engine Optimization (AEO)
AI-assisted market and competitor research
Social media and paid advertising
AI-powered visual and video content creation
Email marketing and automation
Customer Relationship Management (CRM)
Marketing analytics and dashboard development

Professional & Personal Skills

Communication
Time management
Critical thinking
Team collaboration
Problem-solving
Adaptability and growth mindset

Career Paths & Opportunities

At the end of the training, you will be equipped to apply for roles such as:

Our Three Pillars

Peer-to-Peer Learning

You will be placed in small groups to work together as a team and complete academic goals in real-time virtual classrooms and during in-person sessions; which has goals at the individual and group level.

Mentor-Based Learning

A mentor will be available at all times during office hours to provide help and evaluate your work. We offer you a supportive and engaging work environment, where you can feel free to make mistakes and learn.

Projects-Based Learning

Our learning methodology focuses 100% on the needs of today’s market. You will work on real-world projects similar to those you’ll find on the job and complete them using the same tools used by professionals.

Our Admission Process

1. Apply

Submit your application. Share a bit about yourself and what's driving you to start a career in sales.

2. Admissions Assessment **

Complete a short critical thinking and problem-solving assessment. This allows us to assess your aptitude for areas relevant to the program.

3. Admissions Interview **

Speak with an Admissions representative in a non-technical interview. This is an opportunity for us to get to know each other a little better. Nothing technical - just a friendly conversation.

4. Admissions Decision

Receive your acceptance decision from Admissions. This usually happens within 3 business days.

5. Prework

If accepted, you'll complete self-paced pre-work exploring ChatGPT and Canva, creating AI-assisted content, and identifying a real marketing task to develop throughout the program.

** Steps 2 and 3 apply only to applicants seeking a Scholarship-Supported Fellowship. Applicants enrolling in the paid fellowship are not required to complete these steps.