Did you know that 41% of employers in the Retail and Wholesale of Consumer Goods sector are considering transitioning existing staff from declining job roles to anticipated growth areas, including digital marketing? This insight is drawn from the World Economic Forum’s (WEF) Future of Jobs Report 2025.
With the ever-evolving job market and the rapid increase in online transactions, many businesses are gradually changing their modus operandi to reach clients and prospective customers through the power of the internet.
The rise of the internet has also paved the way for many young individuals to venture into what is now referred to as “influencing,” helping brands expand their reach from local markets to the global stage. This shift has made digital marketing a highly competitive space. The question now is: how can you stay ahead and ensure you’re not left behind in the digital marketing sector?
Fortunately, Blossom Academy has secured a grant from the Internet Society Foundation to train early-stage working professionals and part-time workers in Digital Marketing. This fully-sponsored 6-month Fellowship program provides early-stage working professionals from diverse academic disciplines the opportunity to increase their incomes from freelance and consulting opportunities. The program will cover the fundamentals of digital marketing, strategies for digital marketing, analyzing marketing data to enhance professionalism, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and email marketing, among other key areas. It employs a blended learning approach, incorporating peer learning and group-based activities to ensure a comprehensive educational experience.
Career Prospects
Blossom Academy’s curriculum is comprehensive and designed to prepare graduates for career opportunities such as Digital Marketer, Social Media Manager, Email Marketing Specialist, Paid Advertising Specialist (PPC Specialist), SEO Specialist/SEO Analyst, Content Marketing Manager, or Digital Analytics Specialist, among others.
Why Choose Us?
After 12 weeks of training, individuals undergo hands-on consulting. Graduates will be paired with an experienced digital marketer for the next three months, one who understands the intricacies of the industry. This ensures that our graduates are trained by the best and ready for the job market.
Who Can Apply?
Anyone who is an early-stage working professional between the ages of 18 and 35 years living in the Greater Accra Region and can devote at least 8 hours to studies is eligible to apply.
- You will need a laptop (PC or Mac) that is no more than four years old and capable of running the most recent operating system.
- If studying remotely, you will also require a webcam, headphones, and reliable internet access.
How to Apply?
Visit the Blossom Academy website or click here to register. Don’t delay—the application deadline is fast approaching! The deadline is January 29, 2025.